December 15, 2021

nike nft acquisition

Nike’s Acquisition of RTFKT

It was just announced that earlier this week that famous athletic wear brand Nike will be acquiring NFT startup RTFKT (pronounced artifact). This is one of the biggest acquisitions the NFT space has ever seen, with many seeing it as a step to further legitimizing the NFT space.

What exactly is RTFKT though, and what are the implications of this acquisition?